CAP 4763 - Advanced Topics 1: Forecasting, Modeling, Web Analytics

Credits: 3

Prerequisites:

, QMB 3200 Advanced Quantitative Methods
Co-requisite or Prerequisite: None
Co-requisite: None
Course Description: Applying Big Data analysis techniques to marketing issues, financial reporting, and stock market prediction trading schemes. Knowledge discovery, CRM systems, and modeling for trends and predictions. Use of mathematical methods such as deterministic and probabilistic operations research models for decision problems. Methods of optimization for models will be analyzed both analytically and numerically. Web analytics includes: Creating models and using processes for measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage as well as the use of tools to measure web traffic and application to business and market research are covered in this course. Assessment for improving web site effectiveness and methods for companies to measure results and estimate web traffic are also covered.